Is My Branding THAT Important?!
YES!
When we talk about a "brand," we're talking about more than just a logo or a catchy tagline. A brand is the heart and soul of a company—it's how people perceive you, how your company stands out, and what customers feel when they think of you. It’s shaped by everything from your design and packaging to your advertising and interactions with customers.
Building a strong brand gives you a powerful advantage, setting you apart in a crowded marketplace. The process of creating and sharing a brand’s identity—its personality and unique qualities—is what we call branding. Whether it’s your company as a whole or a specific product or service, branding is all about crafting a story and making a lasting impression.
Join Us to Unlock Your Brand
An ADHD-Friendly Workshop
When: February 12, 19, 26 & March 5
4-5:30 p.m. PST
Where: Via Zoom
Cost: $395 (Pay what you can option available)
We hear a lot of small business owners talk about how overwhelming marketing can be. And it is! The best place to start is a solid brand. But hiring someone do your brand can cost thousands! That’s why we’re offering this four-week workshop. We are two ADHDers with 40+ years of combined marketing experience, and we designed this workshop so that, by the end, you will have a deeper understanding of your business and target audience, plus a ready-to-use brand book built in Canva so you can start using it immediately.
What you’ll get
In this small group setting, you’ll learn about all the elements of a brand. Instructors Jenny and Rachel will use their combined 40+ years of brand and marketing experience to guide you through exercises and provide real-time feedback so you gain a clear understanding of your business’ identity.
In this workshop you will create and refine your:
Mission and vision
Core values
Target audience
Brand voice
Tagline
Elevator pitch
Logo
Color palette
Imagery
PLUS you’ll get a complementary 30-minute, 1:1 consultation with Jenny and Rachel for feedback and questions!
*You will need a Canva account to get the most out of the workshop
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A clear brand identity and messaging, including mission statement, core values, tagline and elevator pitch
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A live, small-group setting with fellow ADHDers who understand your challenges
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Ready-to-use brand in Canva*, so you can start using it right away
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An understanding of to use your brand, including dos and don’ts, accessibility and more
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A deeper understanding of your business, who you serve and why
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Real-time feedback and support in a safe and encouraging environment
The ADHD-friendly part
We’ve designed this workshop specifically for ADHDers because we understand how overwhelming marketing is, especially when you have ADHD. You don’t know where to start, so you end up stuck. Again. Having a brand is the foundation for all of your marketing efforts—we’ve made it achievable in just four weeks. Here’s how:
Bite size chunks: We’ve broken down the elements into digestible, doable pieces, so you can start AND finish in a short amount of time.
Accountability: This isn’t one of those on-demand courses you buy and forget about. It’s LIVE!
Built-in body doubling: You’ll do the majority of the work during the workshop with your classmates!
No need to mask: It’s by ADHDers, for ADHDers. You’ll be learning from and with people who understand the unique challenges ADHD presents because they have it too.
Very small group: We limit workshops to five participants because we understand that big groups can be overstimulating
"Your brand is the single most important investment you can make in your business."
— Steve Forbes
Course Outline
-SESSION ONE-
Foundations + Strategy
Learn what a brand is and what it isn’t, and begin laying the foundation of your brand.
-SESSION TWO-
Target Audience + Key Messaging
Gain a clear understanding of your ideal client and how to speak to them
-SESSION THREE-
Brand Visuals
Start building your brand guidebook, bring what you have & we will fill in the gaps.
If you don’t have anything, that’s OK too!
• Logos
• Colors
• Typography
• Icons
• Patterns
-SESSION FOUR-
Applying your brand
Now the fun begins, we will learn how to take all the pieces from the last three weeks and apply them so your brand is beautiful, consistent, and builds trust and authority with your audience!
Class Format
When: February 12, 19, 26 and March 5 at 4-5:30 p.m. PST
Where: Via Zoom
4:00–4:30 PM
Homework Review & Q&A
We’ll start each session by reviewing the homework from the previous class and addressing any questions that came up. This is your chance to get tailored feedback and clarify anything you need before moving forward.
4:30–5:30 PM
Interactive Lesson
From 4:30 to 5:30, we’ll dive into that week’s lesson. This part is interactive, so questions are always encouraged! We want to ensure you leave every session feeling confident and excited about the material.
After Class
Homework
After each class, you’ll have homework to apply what we’ve covered to your own brand. While we encourage you to put in as much time as you can, we understand life gets busy. Spend as little or as much time as you’re able—but the more effort you put in, the more value you’ll gain from the next week’s review and feedback session!
Meet Your Instructors
It’s nice to meet you! We are Rachel, A certified ADHD coach with an MBA in Business Administration, and Jenny, a seasoned creative director. Combining over 40 years of experience in branding and marketing. Together, we bring a unique blend of strategic insight, creative expertise, and practical know-how to help you navigate the complexities of building a brand. Throughout this course, we will guide you step by step to create a brand that truly stands out.
Rachel Young
MBA, PCAC, AACC
JENNY RIDENOUR
CREATIVE DIRECTOR
Request Pay What You Can Registration
If you would like to take advantage of our Pay What You Can offering, please complete the form below, and we will send you an invoice for the amount you select. Once paid, we will complete your registration!